Filed under: Launches, Internet, Marketing and Advertising, Technology
One of these days, Facebook is likely to go public. But how much could its shares be worth in an initial public offering? The numbers are all over the place. From Bloomberg's estimate late last year that it was worth $25 billion to Fortune's estimate last August of $50 billion. Now, there is another report from a financial research firm, Trefis, that pegs the value at $45 billion today -- but potentially as much as $125 billion, if a few things go right.
One of the things that could go right, is coming up a with a new way to generate revenue -- and Facebook says it has a plan. It's called "sponsored stories." The company plans to pull content out of members' status updates for use in advertisements that will appear in their friends' Facebook pages.
Continue reading Facebook's 'Sponsored Stories' Turns Your Updates into Ads
Facebook's 'Sponsored Stories' Turns Your Updates into Ads originally appeared on BloggingStocks on Wed, 02 Feb 2011 14:00:00 EST. Please see our terms for use of feeds.
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