Coffee Prices Heat Up; Kraft Can Cool the Fire with Flavored Water

Filed under: Launches, Marketing and Advertising, Kraft Foods'A' (KFT), Stocks to Buy

Kraft Foods (KFT) has done well to sustain demand in the face of higher coffee prices brought on by rising commodity prices. Kraft is the world's second largest food and beverage company after competitor Nestlé. It also competes with PepsiCo (PEP), General Mills (GIS) and Kellogg (K).

Kraft manufactures both food and beverages, with beverages accounting for nearly 14% of our $32.58 price estimate for Kraft's stock, which reflects a small premium to market price. Chocolate, candy and gum constitute around 31% of our price estimate, with snacks adding 19% and grocery products representing another 14%.

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Coffee Prices Heat Up; Kraft Can Cool the Fire with Flavored Water originally appeared on BloggingStocks on Tue, 08 Mar 2011 12:00:00 EST. Please see our terms for use of feeds.